Cultivate good moral quality, master certain art theory, creative design and production ability, master special intangible cultural heritage crafts design and production skills and crafts appreciation theory, be able to use plane and digital technology to engage in intangible cultural heritage derivatives research and development and production and processing, actively inherit intangible cultural heritage culture, have strong innovation spirit and professional ability, and have independent learning and adaptability In response to market changes, we should cultivate craftsman type design talents and inheritors of intangible cultural heritage.